Social Media Content Creation Manager

Victoria, BC or Remote

Worldwide (Preference will be given to candidates located in Victoria, BC.)
Full Time

Company Description

Mediablaster is a full-service performance marketing agency specializing in the creation and management of paid advertising campaigns for leading organizations in the finance, real estate, insurance and health and wellness sectors. We oversee every aspect of the process from content creation to campaign execution and optimization for some of the most prominent brands in these industries. As a small team of creative marketing professionals, we are committed to delivering exceptional, results driven solutions tailored to the unique needs of our clients.

Role Description

The Social Media Content Manager role combines the creativity of social media management and influencer marketing with the results-driven focus of paid advertising. We are looking for a skilled individual with hands-on experience creating high-converting short-form video ads. You will manage the full process of content creation from research and scriptwriting to sourcing and managing content creators, as well as editing and conducting split testing. This role will involve working closely with our CEO, video editor, and network of content creators. This role is an ideal opportunity for someone with a background in social media management, media buying, influencer management or an influencer/content creator looking to take their career to the next level by participating in the full cycle of performance-driven content creation.

Job Duties

Job Duties

The core role will be managing the full process of creating short form video advertisements for our ad campaigns:

  • Develop video scripts and storyboards
    • Conducting competitor research using third-party tools
    • Writing creative content to tell unique original stories that drive conversions
    • Organizing ideas into actionable projects and tasks
    • Reviewing and ensuring compliance with relevant advertising guidelines and
      stakeholders
  • Managing video content creation process
    • Sourcing, contacting and negotiating rates with influencers and actors
    • Communicating requirements and providing clear direction and feedback to creators
    • Reviewing submitted content
    • Managing project timelines and ensuring timely payment and adherence to budget
  • Overseeing Post Production
    • Creating additional footage (website screen recordings, self shot props, AI images and
      short video additions)
    • Directing and reviewing the editing process to ensure the final products meet the
      required quality standards
    • Basic video editing and production tasks as needed
    • Generating split tests and creating variations for use across multiple media platforms
    • Maintaining organized project and file management systems

For additional information and examples of the style of content we create, see the UGC Video Content section here.

Beyond the core role, this position includes additional opportunities to utilize AI tools, create occasional image and text content, and communication with our brand partners.

Requirements

Requirements

The ideal candidate will possess the following skills and experience:

  • Professional experience in social media management, influencer management, paid social media advertising, or script writing
  • Strong creative writing skills
  • Basic understanding of the fundamentals of paid advertising
  • Experience with video editing tools including CapCut or Adobe Premiere
  • Familiarity with project management tools (e.g. Jira, Trello) and Google Business Suite
  • Detailed knowledge of social media platforms including Facebook, TikTok, and YouTube, and what makes content engaging on these platforms
  • Experience with AI tools (e.g. ChatGPT, Midjourney, Arcads, ElevenLabs) is a plus
  • Experience in video production (lighting, framing, audio quality) preferred
  • Native-level English communication skills (written and verbal); additional language skills (Spanish or French) are a bonus

Application Instructions

To apply, please email your resume and cover letter to [email protected]. In your cover letter clearly explain why you are a good fit for this role and highlight any relevant experience from your resume.

For bonus points, you are encouraged to include the following in your application:

  • Find a paid social media video ad (either download and attach, or provide a link)
  • Explain why you think it is successful
  • Suggest one change that you believe would make it more effective

Shortlisted candidates will be invited for a video or in-person interview.

Preference will be given to candidates located in Victoria, BC.

A full service performance advertising agency specializing in paid social media and short form UGC video ads.
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